How do you make sure your florist gets your vision?
So today we’re addressing a style question from Victoria. She has a style that she describes as “soft and garden like,” and her concern is this: “I want them to look a very specific way and am concerned the florist will not be able to understand the vision.”
How can you be sure that your florist understands your vision?
Victoria has a very specific vision that she describes as soft and garden-like. When you have a specific vision for your bouquet, you need to turn your idea into concrete design choices and criteria that your florist can follow. The more you can speak the language of your florist and understand the choices she or he is going to make, the better you can translate your vision into criteria your florist will understand and with which she can work.
This is domain of our Bouquet Starter System. In it, we walk you right through the process of understanding your style and translating it into a specific design your florist will understand.
But even if you never buy this system, we want you to have the tools to get your style.
So here’s a basic two-step process to helping your florist (or floral designer) understand your vision.
STEP 1: COLLECT IMAGES YOU LOVE
The first step is to collect five to ten bouquet images that you love. These can be photos you find on Pinterest, in books, or in magazines. It’s best if you print them out. There are ways your brain is engaged when we’re holding something that’s just not the case when you’re looking at images on a screen.
Victoria has a “soft and garden-like” look, so she might pick images like these:
STEP 2: GET CLEAR ON WHY YOU PICKED THESE IMAGES
The second step is to be clear on why you like these. Here, I’m not talking about because they’re pretty or because they feel garden-like. We have to move past that language now. We’re talking about the actual design choices that are behind the garden-like feel Victoria admires.
If that feels daunting, don’t worry. I’m giving you three of the big questions you want to answer. Your answers are the stuff that your bouquet is truly made up of—they’re the “hows” to getting the soft, garden-like look. Answer each of these questions based on the photographs you’ve picked, and you really will have an idea that looks a specific way.
1. What’s the actual shape of the bouquet you envision?
Bouquets come in particular structural shapes. Just take a look at these structural renditions of the four example bouquets. Two of the bouquets have a pretty similar shape. Victoria, in picking these four images, leaned toward a bouquet with that structure, so it might be the best way for her to go.
2. How dense is the bouquet you envision?
Density is a hugely important design aspect that significantly impacts the feel of your bouquet. This question involves the “negative space,” or empty space in the bouquet. And this “negative space” is created by the types of flowers, leaves, and other plant parts that make up the bouquet and how tightly they are arranged.
In your vision, is your bouquet tightly packed with plants touching each other? Can you see through the leaves and blossoms to the stems underneath? Is there a sense of openness?
In Victoria’s images, the flowers are closely packed. But looking closely, there are two degrees of density. All four bouquets use big, full flowers (roses) that are seen in garden bouquets. In two of them, the roses are closely packed with just a few little flowers stuck between them. In the other two, there’s more space, created by filler flowers which naturally have space between their many tiny blossoms.
At the point, Victoria has to ask: which do I like more? And here, we want to go back to the first word she used to describe her bouquet: soft. Which one captures the soft look you want?
Let’s say she like the added softness of the wispy filler flowers, and chose option 1. In this way, we took a vague design choice, the “soft” feel, which could have led to a misunderstanding (and, consequently, wedding flower regret) and translated it into a clear design criteria her florist can put to action to fulfill Victoria’s vision.
There are lots of other decisions to make, but here’s a sketch of how Victoria’s bouquet might look structurally at this point:
With a clear density criterion, you give your florist some serious clues about the types of flowers you want to use. In our Bouquet Starter System, we take this even further with more precise and concrete design criteria and language, but here’s a little chart for the best ways to gauge density in a garden-like bouquet and what to say to get it.
3. What colors are you picking repeatedly?
It only takes a quick glance to see that pinks are far and away the color that we leaned towards in our example photos. That’s no surprise. Pink is one of the best colors at conveying both a garden feel and a sense of softness. It evokes feelings of femininity and youth and love without the boldness of a darker red. It’s perfect.
Victoria, here’s the key message today: the better you can identify clear, concrete design criteria your florist can work with, the clearer you will translate your vision and the more likely it will be that your florist will create just what you were dreaming of.
This is the best way to get what you want. Your florist or designer will still have lots of room to get creative and implement their own skills and style, but you will now be on the same page. This will build trust, and that’s the best creative space for your designer to work.